George Wooten, tus thawj tswj hwm ntawm Wayne E. Bailey Produce Company, muaj lub tswv yim rau cov qos yaj ywm qab zib tshiab tshaj 10 xyoo dhau los, tab sis nws tsis yog txog rau xyoo no uas cov khoom pib tawm ntawm George Foods.
Wooten nrhiav tau lub Pembroke, NC, lub tuam txhab los muab cov neeg siv khoom yooj yim uas tsis muaj cov qos yaj ywm qab zib. Nrog Asmeskas noj tsuas yog 3.8 phaus ib xyoos piv rau 28.5 phaus ib xyoos hauv xyoo 1930, George Foods muaj kev sib ntaus sib tua me ntsis. Tab sis Wooten tau hais tias lub tswv yim tshiab yuav tsum hloov pauv lub siab ntawm cov zaub.
Cov neeg siv khoom Asmeskas pom cov qos yaj ywm qab zib yog cov khoom noj khoom haus hnub so thiab kev muag khoom feem ntau tig mus ncig Thanksgiving thiab Christmas. Tab sis cov qos yaj ywm qab zib yog cov zaub ntau yam, Wooten hais tias, vim tias tsis muaj dab tsi uas koj ua tsis tau nrog nws. Nws tuaj yeem yog ib feem ntawm qhov entrée, ib sab phaj lossis khoom qab zib.
"Koj tuaj yeem muab pov rau ntawm koj tus neeg nyob ze yog tias koj tsis nyiam nws," nws hais lus tso dag.
Operations
Lub tuam txhab ua haujlwm tawm ntawm qhov chaw 95,000-square-foot, tab sis tsis yog txhua yam uas yuav raug siv rau kev ua haujlwm tshiab. Wooten npaj yuav nthuav dav qhov chaw tshiab-txiav los daws ntau dua li cov qos yaj ywm qab zib xwb; nws xav ua tus xa khoom ntawm txhua yam "tsuas yog lettuce" nyob rau hauv 250-mais vojvoog ntawm Pembroke, nws hais. Nws tau yuav lub tshuab rau kab kab kab thiab tab tom tham nrog tus neeg muag zaub ntug hauv paus.
Lub tsev yog lub ncuav qab zib kom txog rau thaum Wooten yuav nws, yog li nws yog qhov chaw noj zaub mov nrog kev ruaj ntseg 24-teev. Wooten ntiav 45 tus neeg ntawm cov chaw ua haujlwm, nrog rau lub peev xwm rau 200 tus neeg ua haujlwm thaum muaj kab ntau ntxiv. Cov neeg ntawm Pembroke tau "zoo siab" tias cov nroj tsuag yuav rov ua haujlwm dua, Wooten tau hais.
North Carolina yog lub peev ntawm qos qos yaj ywm hauv Tebchaws Meskas, tsim txog 40 feem pua ntawm lub teb chaws cov khoom, raws li North Carolina Sweet Potato Commission. Cov nroj tsuag tsuas yog 8 mais tawm ntawm lub xeev, thiab Pembroke tsuas yog kwv yees li 40 mais ntawm Chadbourn, NC, qhov twg Wooten faib nws lub sijhawm nrog Wayne E. Bailey Produce. George Foods nyob hauv nruab nrab ntawm East Coast, txog 700 mais ntawm Miami thiab Boston. Lub tuam txhab yuav ua haujlwm feem ntau hauv cheeb tsam ntawd, raws li 65 feem pua ntawm cov neeg Asmeskas nyob sab hnub tuaj ntawm Mississippi River, Wooten tau hais.
Fresh-Cut Market
George Foods yog thawj cov qos yaj ywm tshiab tshiab hauv North Carolina, thiab thib ob hauv lub tebchaws. Nws yog lub tuam txhab tshiab uas muaj ntau chav rau kev loj hlob, hais tias Sue Johnson-Langdon, tus thawj coj ntawm North Carolina Sweet Potato Commission. Nws hais tias kev tshawb fawb los ntawm pawg thawj coj pom tias cov neeg siv khoom xav tsis thoob thaum lawv pom tias lawv tuaj yeem noj cov qos yaj ywm qab zib ua cov khoom tshiab.
Nrog cov khoom tshiab txiav tau txais kev lag luam ntau dua txhua xyoo, Johnson-Langdon tau hais tias cov qos yaj ywm qab zib tau dhau sijhawm.
"Nws yog lub sijhawm cov qos yaj ywm qab zib muaj lawv qhov chaw."
Rau lub hom phiaj luv luv, Wooten tau hais tias nws vam tias yuav ua tiav 5 lab phaus qos yaj ywm qab zib, thiab thaum kawg tsim tau txog li 10 txog 15 lab phaus. Wayne E. Bailey Tsim cov pob khoom txog 100 lab phaus ib xyoos ib zaug, thiab Wooten hais tias 10 feem pua ntawm qhov ntawd yog lub hom phiaj tsim nyog rau cov khoom tshiab txiav.
Siv lub tshuab nqus tsev me me, Wooten tau hais tias lub txee lub neej ntawm cov khoom txiav tshiab yog 14 hnub. Qhov ntawd yog txhua yam ntuj tsim, nws hais tias, vim tias lawv tsis siv tshuaj los txuas lub neej txee.
Lub tuam txhab twb tau tsim khoom rau cov neeg siv khoom noj khoom haus, thiab Wooten tau hais tias nws yuav zaum qhia cov khw muag khoom hauv lub caij nplooj zeeg. Cov neeg siv khoom yuav tsis nrhiav cov khoom qos yaj ywm kom txog thaum hnub so. Vim tias cov qos yaj ywm qab zib yog kwv yees li 2.5 npaug nyuaj dua li cov qos yaj ywm dawb, Wooten tau hais tias cov qos yaj ywm tshiab yuav tsum yog cov neeg muag khoom loj.
Johnson-Langdon tau hais tias tej zaum yuav tsis yog lub khw loj rau cov khoom noj txom ncauj tshiab, tab sis feem ntau ntawm qhov kev thov yuav yog los ntawm qhov yooj yim.
"Txhua yam uas txo qis lub sijhawm npaj yuav raug pom tias muaj nuj nqis," nws hais.
Cov lus teb los ntawm cov neeg siv khoom noj khoom haus tau zoo. Qos yaj ywm fries yog cov khoom lag luam zoo tshaj plaws txog tam sim no, tab sis Wooten tau hais tias yog vim cov khoom kib yog cov khoom lag luam thoob plaws xyoo. Nws cia siab tias kev muag khoom ntawm qee yam ntawm lwm cov khoom lag luam yuav nce ntxiv thaum lub caij so hnub so.
Muaj qee qhov kev txaus siab los ntawm North Carolina cov tsev kawm ntawv. Lub tuam txhab yuav muab qee lub tsev kawm ntawv hauv zos nrog cov qos yaj ywm qab zib, uas yog lwm txoj hauv kev noj qab haus huv rau french fries.
Kev xaiv zaub mov
Tus kws ua zaub mov Tony Merola tau ua haujlwm nrog Wooten txij li xyoo 1998 los tsim cov khoom tshiab thiab kev lag luam rau cov qos yaj ywm qab zib. Nws tau pab tsim cov zaub mov txawv tshiab uas siv cov zaub thiab siv sijhawm tham nrog cov khw muag khoom thiab cov neeg ua haujlwm noj zaub mov kom qhia lawv txog cov txiaj ntsig ntawm cov qos yaj ywm qab zib thiab qhia rau lawv "qhov lawv tau ploj lawm." Nws hais tias nws xav tau cov qos yaj ywm qab zib kom pom ntau tshaj li cov khoom hnub so.
Merola tau hais tias "Muaj 1,001 yam uas koj tuaj yeem ua nrog qos yaj ywm qab zib," Merola hais.
Merola tau tsim ntau cov zaub mov txawv uas siv cov qos yaj ywm qab zib los muab rau lwm tus kws ua zaub mov ntxiv vim li cas siv lawv.
Nws tau tsim cov zaub mov txawv rau kev siv cov qos yaj ywm qab zib nrog barbecue, do-fry, kua zaub, lettuce wraps thiab pasta, uas nws hu ua "ib qho zaub mov tsis txaus ntseeg." Merola tsis siv cov suab thaj xim av ntawm cov zaub, tab sis es tsis txhob maj mam roasts kom coj tawm cov suab thaj thiab tsw.
Merola tau hais tias cov qos yaj ywm qab zib yog qhov ntau tshaj plaws vim tias koj tuaj yeem noj nws ua zaub thiab ua khoom qab zib. Cov neeg siv khoom feem ntau tau paub txog kev siv cov kua txiv hmab txiv ntoo rau cov qos yaj ywm qab zib lossis soufflés, tab sis Merola hais tias cov zaub kuj tseem siv tau los ua cov creme brulee thiab qos yaj ywm ice cream, uas nws hu ua "zoo heev."
Cov zaub yog ib qho zoo tshaj plaws nyob rau ntawd, Merola tau hais. Thiab Weight Watchers pom zoo. Lub tuam txhab noj zaub mov xaiv cov qos yaj ywm qab zib raws li nws cov zaub xaiv ntawm lub caij rau lub Kaum Hli txog Lub Kaum Ob Hlis.
Wooten hu ua lub tuam txhab tshiab tom qab nws txiv, George. Nws tuag thaum Wooten muaj 6 xyoo, tab sis nws nco txog nws txiv yog tus loj tshaj - tus txiv neej tshiab thiab muaj tswv yim. Tus txwj laus Wooten tau ua lag luam hauv kev lag luam khoom siv, yog li Wooten hais tias nws yog los ntawm Vajtswv txhais tes uas nws tau ua tiav hauv kev tsim khoom lag luam.
Thaum Wooten muaj 13 xyoos, nws niam tau sib yuav Elroy Bailey, tus tub ntawm Wayne E. Bailey, tus tsim ntawm lub tuam txhab ntim cov qos yaj ywm qab zib uas tsis muaj npe. Elroy khiav lub tuam txhab txij li xyoo 1970 mus txog thaum nws tuag hauv 1991, thiab Wooten tau ua tus thawj tswj hwm lub sijhawm ntawd. Nws tseem ua tus thawj tswj hwm thiab muaj ob tug tub ua haujlwm nyob ntawd. Nws tus hlob, George Wooten III, yog tus thawj coj ua liaj ua teb, thiab nws tus tub thib ob, Adas, yog tus thawj coj ua haujlwm. Nws kuj muaj ob tug ntxhais, ib tug ntawm lawv yog ib tug kws qhia ntawv thiab ib tug nyob rau hauv lub tsev kawm ntawv tiav.
Wooten tau hais tias nws txoj haujlwm hauv kev tsim khoom lag luam tau muab sijhawm rau nws mus ncig thoob tebchaws Meskas, thiab txawm tias mus rau Tebchaws Europe ob peb zaug.
Nws hais tias "Thaum kuv mus kuv tau qhia kuv txoj kev ntseeg," nws hais. “Kuv tsis txaj muag rau Txoj Moo Zoo.”
Qhov ntawd yog lus Wooten tshaj tawm ntawm nws lub ntim, ib yam nkaus. Cov qos yaj ywm loj loj los ntawm Wayne E. Bailey Cov Khoom Muag muaj "cov qos yaj ywm qab zib yog Vajtswv lub txiaj ntsim rau tib neeg, thiab Yexus yog Vajtswv lub txiaj ntsim rau tib neeg" luam tawm rau saum. Nws tsis tuaj yeem luam tawm ntawm qee tus neeg siv khoom lub thawv, tab sis lwm tus, xws li Winn-Dixie, Publix thiab Outback Steakhouse, tsis zoo li xav. Wooten tau hais tias nws tau hnov los ntawm cov neeg uas tau txhawb nqa los ntawm cov lus.
Nws hais tias nws cia siab tias yuav yog thawj tus neeg txhawb nqa rau tag nrho cov kev ncig xyuas ntawm pawg ntseeg. Nws lub tuam txhab yog tus txhawb nqa rau Ntsuj Plig West Coast, lub suab paj nruag Christian thiab qhia kev ua koob tsheej muaj nyob rau lub Yim Hli hauv Monterey, Calif. Wooten tau hais tias nws yog ib qho tseem ceeb kom muaj kev lag luam thiab sab ntsuj plig thaum nws txhawb nqa ib qho kev tshwm sim.