Tedesco tsev neeg cov hauv paus hniav tej zaum yuav nyob rau hauv kev ua liaj ua teb, tab sis lawv txuas ntxiv paj raws li cov txheej txheem ntawm cov khoom tshiab txiav thiab cov khoom muaj feem xyuam.
Xyoo 2008, tsev neeg tau muag Missa Bay, Swedesboro, NJ-raws li tuam txhab uas lawv tau yuav thiab tsim nrog ib tus khub los ntawm kev cog qoob loo loj hlob hauv khw muag khoom noj thiab kev pabcuam ceev ceev (QSR) kev lag luam rau kev hloov kho-huab cua ntim zaub nyoos thiab txiv hmab txiv ntoo tshiab, nrog rau cov khoom noj txom ncauj tshiab rau cov khoom noj ceev ceev xws li McDonald's.
Tab sis lawv tsis cia li tig tus yuam sij thiab mus nuv ntses. Rau ib qho, lawv tseem yog cov neeg ua liaj ua teb, loj hlob zucchini, carrots, taum pauv thiab pob kws txog li ib nrab ntawm 1,000 daim av ntawm lawv cov Sunnyside Farms hauv Rosenhayn, NJ
Thiab lawv tau mus yuav Safeway Group, lub chaw khaws cia khov, kev thauj mus los thiab kev thauj mus los ntawm 40 daim av nyob ib sab ntawm txoj kab tsheb ciav hlau hauv Vineland, NJ, tsis deb ntawm kev ua liaj ua teb thiab lawv lub tsev. Siv ob xyoos kho nws, lawv rov kho dua me ntsis tsawg dua li ib nrab ntawm tag nrho 70,000 square feet lawv xav tias nws thiaj li siv rau kev tsim khoom.
Nyob rau hauv 2011, thawj Safeway Foods cov khoom pib dov tawm ntawm txoj kab. Niaj hnub no, lawv tab tom rov qab tig rov qab, tsim cov khoom tshiab nrog lub qhov muag mus rau lub khw muag khoom yooj yim - thiab noj tshais.
Fresh rau tshiab-txiav
Sal thiab Anna Tedesco cov txiv tau txais lub pob dov los ntawm kev ua cov neeg ua liaj ua teb hauv Rosenhayn tom qab tsiv tawm ntawm Sicily. Sal thiab Anna loj hlob ua haujlwm nyob ib ncig ntawm lub teb, thiab Sal hais tias kev ua liaj ua teb tseem yog nws txoj kev mob siab rau.
Sal tau hais tias "Koj tuaj yeem nqa tus tub ua liaj ua teb tawm ntawm lub teb, tab sis koj tsis tuaj yeem nqa tus tub ua liaj ua teb tawm ntawm tus tub ua liaj ua teb," Sal hais. “Qhov no yog qhov kuv nyiam heev
ua thiab dhau ntawm kuv txoj haujlwm ua zaub mov, kuv tau siv sijhawm ntau los yuav ntau yam khoom los npaj rau, thaum lub hnub nyoog ntawm kuv qhov kev ua si, muaj peev xwm ua liaj ua teb txuas ntxiv. "
Sal thiab Anna cov tub, Frank thiab Sam, kuj kawm ua liaj ua teb thaum yau. Thaum tsev neeg tau txais kev ua zaub mov hauv xyoo 1970, cov tub hluas pib kawm kev lag luam, thiab.
Sal hais tias "Peb muaj lub sijhawm los ua tus txheej txheem rau Progresso thiab Campbell's Soup," Sal hais. “Peb yog cov neeg cog qoob loo rau cov neeg ntawd; lawv paub peb zoo.
"Kev ua liaj ua teb yog qhov peb tuaj ntawm thiab kev ua haujlwm yog qhov peb tau kawm yuav ua li cas."
Lawv hu ua kev lag luam Sunnyside Zaub, nthuav mus rau hauv cov zaub nyoos tshiab hauv nruab nrab xyoo 1980s. Xyoo 1991, Sal muag Sunnyside Zaub thiab tsev neeg tau pib lub tuam txhab tshiab hu ua Cherry Hot Shots hauv Vineland. Nyob ntawd, lawv tau tsim ib qho Italian delicacy uas muaj xws li cherry peppers stuffed nrog prosciutto thiab marinated provolone.
Nyob rau tib lub sijhawm, Sal tab tom pib dabble hauv kev hloov kho- huab cua ntim cov zaub nyoos, uas tsev neeg tom qab ntawd tsim rau Wawa lub khw muag khoom yooj yim. Qhov ntawd tau ua rau tsim C&A Fresh Cuts, uas tau nthuav dav rau Missa Bay thiab dab tsi tau tshwm sim los ua qhov tawg hauv kev ua lag luam rau cov khoom tshiab.
Frank Tedesco, tam sim no tus thawj tswj hwm ntawm Safeway Foods tau hais tias "Peb tab tom ua cov txiv hmab txiv ntoo thiab zaub nyoos thiab cov khoom noj khov. “Peb tau txiav cov txiv hmab txiv ntoo tshiab thiab txiv hmab txiv ntoo platters rau Costco, peb pib ua cov txiv lws suav rau McDonald's, thiab kuj tau ua ib qho khov khov rau lawv rau lawv cov ntawv qhia nyiaj fajita duas.
"Tom qab ntawd peb tau nkag mus rau hauv Apple Dippers - uas yog ib qho ntawm cov khoom uas peb tau pib nrog McDonald's. Tom qab ntawd kuv txiv tau muaj sijhawm los tsim cov txiv ntoo walnut yogurt nrog McDonald's uas McDonald's tseem muaj hnub no. "
Pib tshiab
Tam sim no nrog Safeway, hais tias Frank Tedesco, tsev neeg muaj peev xwm kawm tau los ntawm qhov ua hauj lwm thiab dab tsi tsis tau yav tas los thaum honing nyob rau hauv lawv xav tias yog ib tug loj niche nyob rau hauv lub grab-and-go yooj yim sector.
"Thaum yav dhau los, peb tau kho qhov kev ua haujlwm, qhov uas peb tau rov qab mus rau tsom mus rau qhov zoo ntawm cov khoom thiab tsis muaj ntau qhov kev siv tshuab qhov twg nws yuav cuam tshuam qhov zoo," Frank hais. "Peb tab tom txiav tes me ntsis ntxiv, qhov twg cov neeg siv khoom tau txais cov khoom zoo tshaj plaws.
"Muaj qee qhov kev siv thev naus laus zis zoo nyob ntawd, tab sis kuv xav tias tsis muaj dab tsi ntaus riam thiab txhais tes hais txog cov txiv hmab txiv ntoo. Peb tau pom qhov khaws cia hauv cov khoom lag luam, qhov khaws cia hauv peb qhov kawg ntawm cov khoom txee lub neej. "
Safeway tab tom tsom mus rau txoj haujlwm yooj yim vim tias qhov ntawd yog qhov uas lawv pom lub peev xwm loj hlob tshaj plaws. Lawv tsim txog li 80 feem pua ntawm cov neeg siv khoom cov ntawv lo, ua tus so hauv lawv tus kheej.
Sam Tedesco, tus lwm thawj coj ntawm Safeway tau hais tias "Qee tus neeg tshiab tshiab tau nkag mus rau hauv qhov kev ua si yog koj lub tsev muag tshuaj - CVS, Walgreens, Rite Aid," said Sam Tedesco, tus lwm thawj coj ntawm Safeway. "Lub khw muag khoom noj yuav coj ob peb yam khoom - tej zaum qhov hloov pauv- huab cua ib zaug noj zaub xam lav, qee lub khob yogurt parfait thiab sab zaub xam lav, tab sis lawv tsis mus yuav tag nrho cov gamut.
"Qhov twg, qhov yooj yim (sector) ... lawv muab tag nrho cov kev pab cuam raws li kev noj zaub mov tshiab. Thiab rau QSRs, rau feem ntau, txawm tias lawv nqa ib yam khoom, lawv yuav ntau ntawm ib yam khoom. "
Nrhiav kom loj hlob lawv cov npe, lub tuam txhab twb tau tsim ntau dua 200 SKUs rau lawv cov zaub xam lav thiab cov khoom noj txom ncauj. Anna tseem cuam tshuam cov zaub mov txawv thiab kev sib xyaw ua ke uas nkag mus rau hauv kev sib xyaw, raws li nws muaj yav dhau los.
Thiab qhov chaw tshiab ntawm kev tsom xam yog noj tshais. Lub Tedescos zoo siab heev txog lub tswv yim ntawm lub tais noj tshais uas, ua raws li cov hneev taw ntawm lub tuam txhab cov zaub xam lav, muaj cov khoom sib xyaw, uas nyob rau hauv rooj plaub no haum cov cereal, txiv hmab txiv ntoo tshiab thiab ib lub thawv ntawm mis nyuj.
Nrog ntau xyoo hauv kev lag luam, tsev neeg ib txwm tau leaned mus rau retrofitting ntau ntawm nws tus kheej cov cuab yeej thaum nws ua tau, thiab tseem ua li ntawd.
"Nws tso cai rau peb khaws peb cov thev naus laus zis hauv tsev," Frank hais.
Kev nyab xeeb kuj tseem ceeb heev ntawm txhua theem ntawm lub koom haum.
Sal tau hais tias "Kev lag luam tau hloov pauv ntau heev hauv 40 xyoo dhau los," Sal hais. "Los ntawm thaum kuv pib mus txog niaj hnub no, lub hom phiaj tau hloov pauv ntau ntawm cov dej ntws thiab cov khoom zoo, thiab kev nyab xeeb ntawm cov khoom, qhov twg 35 txog 40 xyoo dhau los, nws yog ntau txog kev txiav cov khoom thiab ua kom nws muaj sia nyob."
Cov chaw tshiab, suav nrog kev cia txias thiab lub nkoj ntawm lub kaum ob lub tsheb thauj khoom thiab ob zaug ntau lub tub yees trailer, muab lub tuam txhab hloov pauv kom tau txais nws.
khoom rau cov neeg muas zaub sai li sai tau. Lawv xav txog txhua yam sab hnub tuaj ntawm Mississippi - kwv yees li 12-teev tsav tsheb lossis tsawg dua - siv tau rau kev xa khoom.
Thiab cov kab hauv qab?
Frank hais tias "Muaj ib lub sijhawm tiag tiag rau peb los ntes qhov no (thov-thiab-mus) kev ua lag luam," said Frank. "Peb nyob hauv qhov chaw raug lub sijhawm."